SPECIALIZATION
BRANDING
Sandglass RANCH:
Fall 2024
“Best of the West Bloodstock” Online Sale Campaign:
Create a graphic advertisement that aligns with branding colors and guidelines
grow social media following and expand audience by creating Instagram and TikTok accounts
boost posts in experimental fashion to analyze impact on following, impressions, and engagement
Increase brand awareness through promotional interview videos
MF RANCH:
Fall 2024
Strategy:
Create brand guidelines including primary and secondary logos, color palette, and font declaration. Start and grow social media platforms to promote September/October Online Sale
Process:
consult with client to gain perspective for overall style and discuss values to incorporate in design and writing style
create brand guidelines
set up social media pages on Facebook, Instagram, TikTok
introduce the owner of the ranch along with the donor females
heavily promote the sale across platforms including posts, stories and reels
generate buzz during the sale to promote bids
recap the sale across pages
consistently repost when sold and shown heifers produce and post wins
Outcome:
increased digital footprint and engaged a never before audience
created a broader range of buyers through media reach
increase online sale present and profit through promotion
brand identity is unique and cohesive
AGRILEADER Magazine:
Spring 2024: Directed Study
Strategy:
Create and organize a brand guide for future students to use when creating the AGRILEADER Magazine in their class. The guidelines should be updated, clear, and accessible. The goal is to achieve a cohesive and recognizable magazine brand.
Process:
create a style sheet that includes a color palette, fonts, logos, and design elements
complete deadlines and turn in assignments for each aspect of the brand guidelines
create layout examples for 1, 2, and 3 page spreads
create a template for the table of contents
create and organize an accessible Creative Cloud Library with all elements and examples
use Adobe Creative Cloud apps to complete tasks
Outcome:
increased knowledge of branding consistency
increased cohesiveness of magazine
implemented a style sheet that will provide a one page guide
increased network through working closely with a faculty member
provided examples and completed a full brand guide for the success of future students
WEB DESIGN
Glory Bean Coffee Company
Summer 2023
Strategy:
Create a landing page for customers to learn more about a local business, offer order ahead opportunities, engage the current audience, and expand engagement.
Process:
I designed this website following a marketing plan that was provided to me by the social media marketing coworker. After the design was finished, and all aspects of the site were included, I used other employees to test out the website for user experience feedback. The website was launched and the call ahead link was added soon after.
Outcome:
2,445 page views since launch
75% visits were directly to the site
increased orders through convenience of call ahead
increased historic knowledge of the business
increased knowledge of the methods used
PHOTOGRAPHY
Community Service Capstone Project: Adulting 101
2021-2022
Tasked to identify a need and create a community service capstone project, I lead the coordination of the annual “Adulting 101” Day at my high school. I wanted to come up with a sustainable project that would last in its relevance and impact. This project included the entire high school attending different workshops lead by community professionals that related to a skill or knowledge that would be useful outside of the high school curriculum.
Process:
Created the idea and brainstormed logistics
Communicated with upper-level administration to gain approval of the project and dates
Presented a presentation to the entire high school staff to prepare them each to play a role the day of the event whether that be by leading groups to classes or instructing a workshop
Contacted community professionals or other professional connections to solidify credible instructors for the event
Created a schedule and room chart for 16 different workshops
Organized the student body in 4 groups for each grade level and a rotation for each group to follow throughout the day
Prepared each room for the day of with anything requested by the instructors
Recruited Chapter FFA Officers to assist in greeting the guest instructors the day of, and leading them to their designated classroom
Spent the day of the event prepared to adapt should any obstacles arise
Conducted a survey for feedback after the event for both students and staff members to create points of interest for following years
Transferred all documents and information to the staff member who would be taking over the event after I graduated
Outcome:
I learned how to effectively work with professionals from many different backgrounds and locations to coordinate instructors
Through feedback, students found the event to be relative and useful in life, especially after college
I gained confidence in my ability to coordinate an event and see it come to fruition
Extended network of professionals to consider mentors in my future career
Impacted the community and has been upheld since the first event